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THE INDEPENDENT FLORIDA ALLIGATOR

Festival Draws Bands, Businesses

Orlando - Musicians, industry representative and fans flooded the streets and clubs of downtosn Orlando this past weekend for the fifrth annual Florida Music Festival.

More than 1,200 artists from across the country applied to perform at the festival.  Submissions were narrowed down to roughly 250, and eight Gainesville bands made the cut.

Ten 13 Concept, the six-piece pop-ska band that opened last year's Gator Growl, played the Florida Music Festival for the second year in a row.

"Last year we learned that you have to be really proactive and promote your band to these people," said Joe Loffredo, one of the group's guitarists and vocalists.  "It's the one time during the year that they come to you."

This year the band tried to get their promotional DVD into the right hands.  After Friday's high-energy show, two booking agents expressed interest in working with them on the spot.

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